Posts Tagged ‘started’
Okay, this is a tough topic, because it involves really hard problems and really easy problems, however I’m not here to tell you how tough it is, I’m here to give you an easy introduction to crafting user experiences.
So, first off, what do we mean by crafting user experiences? Put simply it’s what users remember when they visit or use your site. It could be ‘man, that site was the coolest’ or ‘oh, this is so buggy’.
Now, the first order of business is figuring out what you want your users to feel?
Do you want them to leave your site feeling happy? Excited? Efficient? Smart?
Second thing, who are your users? Give an age-span together with professional background. Do you know anyone like that? Excellent, go ask them when it where the last time they felt what you want your website to make them feel.
I assume that you already have a site, now take a look at that. No, really, exit this page, look at yours and return to this. Now.
First order of business, grab all the low hanging fruit. Read through all the popular material that’s older than a week and look for obvious spelling-mistakes and sentences that sound strange. Remember, text is the gold standard for communication on the internet at the moment (video is quickly gaining ground though). Also check to see if your articles are up to date, it’s usually better to cut than keep something that’s stale.
Check to see if its easy to read and pay especial attention to contrast and fonts. Also try to increase the text-size and Google translate it to another language. If it’s readable after that you have avoided the worst hurdles.
Also check to see that both images and links have alt-texts (texts that show up when you hover your mouse over them, among other things). Try to keep this text descriptive since it will be read by people with sight-disabilities and when your images stops working.
Last thing to look for is to consider button-sizes and the like. Beginning computer learners tend to use the mouse a lot and buttons and menu’s should be of an OK size for them.
Now, return to your friends words on what makes them feel what you want them to feel and try to incorporate that into the page. This is where it gets very, very complicated very quickly, but remember, as long as the site is clear, informative and generally works, then you cannot go to wrong.
When you begin to look at driving traffic to your website, one of the terms that comes up the most often is search engine optimization or SEO. A little over a year ago, the game changed quite a bit as Google reformulated its algorithm, the basis for deciding what sites are relevant to particular searches. Because of this change, many websites were scrambling, but for the average website the SEO rules have gotten easier to play by and you can control the ranking of your website.
Relevant Content with Good Keywords
One of the first steps in search engine optimization is to build extensive content full of keywords. You need to make sure you create content regularly. Packing your articles with SEO helps raise your rank, but it is only good if the content is new and fresh. You have to give the search engine reason to believe that your content is currently relevant. This happens by creating new content as well as gathering hits to your old content.
Social Media Presence
The search engines have now assigned an importance to social media. This means having a presence on Facebook, Twitter and other social media sites can increase your overall relevance. In addition, the more your content and information is passed around on these sites by other users raises your ranking as well. You need to make sure you are keeping your social media pages up-to-date and active to inspire others to share with their friends and help build your brand across the board. Making offers and deals for users are often great ways to get more “Likes” and increase your optimization.
Work with others to help you create content. It can be very hard to continuously come up with new content all on your own. Especially when facing other companies that send out the work across multiple platforms and make many updates in one day. Building relationships with bloggers and other sites that have a built in audience can increase your SEO. When these sites link to you it adds to your ranking and makes the search engines take notice of your site. You should find other sites and blogs that make sense for your brand and your purpose.
Do an Initial Search
Make sure you find out where you are ranking and what sites are ranking higher than you that you consider “competition.” Find out what their SEO plan is by checking tags and keywords on their sites and pull directly from there when creating your content. You want to outdo the other websites with more content and relevant words so you can “steal” the higher ground. Knowing what words and tags you are targeting will help. You can also check out the new LSI programs that will help you come up with alternates for keywords that still count as keywords. This gives your content more depth while still working the SEO system.
Building a website is a series of steps. Creating relevant content will help you grow your audience and accomplish your goals. Stay focused on your conversions and driving traffic and you will find a way.
Running an eCommerce business can be a wonderful way to generate income and to free yourself from the bonds of a traditional job working for someone else. However, one of the keys to creating a successful eCommerce business is having a good eCommerce website design.
Gregory was excited about his new business. He had begun purchasing abandoned storage units and was selling the contents on eBay. However, he quickly discovered that he really needed an eCommerce type of website to draw in more customers.
After trying to design his website on his own, he gave up in frustration. He had no idea how to integrate shopping cart, payment portals and update his inventory content. He turned to an eCommerce website design expert and was thrilled with the results. He is now making sales as quickly as he can get his new inventory up on his website and listed with eBay.
Elements of an eCommerce Style Website
When you are starting an eCommerce website design project, it can be very confusing. There are many different things to think about that are different from a website that is only focused on conveying information. You need to have a shopping cart, the ability to include product descriptions and photographs of your products and the ability to process payments.
Shopping Carts – There are many different excellent shopping cart programs that you can include with your eCommerce website design. If you are working with a website design firm, they may make suggestions about a specific shopping cart that would be best for your particular business. You should use a shopping cart that allows you to update prices, product descriptions and product photographs easily. You should also be able to add or delete products easily.
Payment Portals – Another element that is extremely important in eCommerce website design is having a payment portal. The majority of eCommerce purchases use a credit card. If you do not already have credit card processing set up, you may want to consult with your eCommerce website design project manager. He or she may have suggestions about coordinating credit card processing with your shopping cart.
Shipping – You should also have the ability to choose how to calculate shipping. This largely depends on how you ship your products and if you charge a flat rate or if you use a shipping company that has variable rates, depending on where the product is being shipped.
Additional Elements of eCommerce Style Websites
As part of your eCommerce website design, you might also want to think about adding a blog or informational videos to add more value to your website visitors. Blogs are a great way to increase website traffic and potential customers. Informational videos also serve the same purpose. Both of these elements should be integrated into your overall eCommerce website design.
Successful eCommerce website designs include more than just products. You should promote your eCommerce site using social media, article marketing and other methods to intrigue customers enough to want to visit your site and purchase your products.
It is important that you update your content weekly and that your website be easy to use and navigate.