Posts Tagged ‘ranking’
As on 24 April, 2012, Google has said that it will change its algorithm to de-index or decrease the ranking of websites that are using “webspam” or “black hat SEO”. It’s a very important change in the world of SEO and website rankings. The changes in the Google algorithm will change the rankings of all websites that have used any kind of illegal SEO.
Difference between white hat and black hat SEO Services as per Google
Google has clearly defined white hat and black hat SEO services so that people (as well as internet marketers and SEO companies/individuals) can promote their sites as per rules and regulations.
White hat SEO
White hat is a SEO technique that is used to promote sites effectively using original content. This particular type of SEO technique is very healthy and increases user web experience. According to Google, this type of method is good for both users as well as search engines, and promotes healthy internet marketing.
Black hat SEO
Black hat is opposite of white hat SEO. In webspam, people use shortcuts and loopholes to get higher page rank quickly. With this type of technique, sites get higher ranks in search engines and get a higher PR illegally, and all search engines keep looking for all such websites that use shortcuts for promotions.
What you can do as an internet marketer to keep yourself safe from this change?
All the internet marketers and SEO experts including some SEO companies are worried that how their client’s websites would be affected after this big change. Recently we have seen all famous “buildmyrank” shutting down its services due to being caught by Google. Frankly speaking, you cannot do anything at all if you have been using any kind of webspam services. Your website (including your client’s websites) will be de-indexed sooner or later. All you need to do is change your SEO techniques as quickly as possible and try promoting your websites with pure white hat SEO services. It is strongly recommended to start promoting your websites and blogs with legal SEO as soon as you can to lower the effect of search engine ranking once Google will de-index your URL.
So the idea is very simple and straightforward, Google will catch you up sooner or later if you have ever used poor SEO. So if you are using shortcuts to promote your website, then you must say goodbye to all webspam techniques before you lose everything you have over the internet.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was submit the address of a page, or URL, to the various engines which would send a “spider” to “crawl” that page, extract links to other pages from it, and return information found on the page to be indexed.
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page’s content. Using meta data to index pages was found to be less than reliable, however, because the webmaster’s choice of keywords in the meta tag could potentially be an inaccurate representation of the site’s actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches
Google Panda refers to the changes introduced in 2011 to the search algorithm used by Google to improve Internet search results. The change aims to lower the rank of “low-quality sites” in search results and return high-quality sites to Google’s users. CNET reported a surge in the rankings of news websites and social Networking sites, and a drop in rankings for advertising sites. This change reportedly affected the rankings of almost 12 percent of all search results.
Panda rollout hasn’t been the smoothest with web including Google’s webmaster forums being filled with complaints of scrapers / copyright infringers getting better ranking than original content. At one point, Google publicly asked for data points to help detect scrapers better. Google’s Panda has received several updates since the original rollout in February 2011 and the effect went global in April 2011.
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A lot of people join the bandwagon of putting their companies on the internet nowadays without completely realizing what the internet can do for them. Some finish up in several weeks of futile attempt to get seen, to rank for the internet marketing pages, and to generate revenues for their investment. The investment in online marketing comes by way of time and money. These are precious investments that should not go to waste.
If you are among these people lost in the maze that is the web, don’t fret. Search engine marketing is a game of technique and of knowing of modern technology. But a lot more than that, it is sticking to time-tested and Google algorithm proof approach in the direction of internet promotion–that is, based on producing relevant content on your site for the benefit of your target marketplace.
Internet marketing can be described as process of selling products and services online or via the web. Many organizations and businesses have gone internet based, taking into account that a lot of people consider Google, Yahoo, and other search engines to acquire services and products which they need.
Many factors come into play with regards to internet marketing. Most important of all, is focusing on a niche, or even a very specific category of goods and services which is catered to some highly definite segment of the market. The enhanced you are focused on your niche, the greater you may connect with the precise segment of people who are searching for the product or service you submit.
For illustration, if you’re a web based hotel booking corporation and you intend to present hotels in Singapore, instead of solely identifying “hotels” as your niche, you would have improved outcome by identifying particular product niches as such “5-star hotels in Singapore” or “budget hotels in Bugis.” This tells you that the merchandise is being marketed to people who are in pursuit of either “5-star hotels in Singapore” or “budget hotels in Bugis” and not anything else.
Alongside internet marketing is search engine optimisation or SEO. SEO makes your website searchable to people wanting or in need of your products and services against your competitors. Of course, one can find lots of sizeable companies offering online hotel booking, if you are not yet popular or full-size compared to other companies, in which case you can tap SEO to carry your site to the very first page of search engines.
Your product niches are also the search key words, or key phrases, which people input into Google or Yahoo. One element of SEO is filling your website with significant substance referring to these search key words. This is of the essence because search engines will designate a higher page rank to websites that present important subject matter towards the end users.
Internet marketing is a strategy game that needs a steadiness between focused niche and optimisation methods, plus excellent client relations and excellent link building ideas. Do these and you’ll obtain a beneficial venture with anything product or service you endeavour to promote through the internet.
User patience, according to Internet experts, can be compared to a time bomb. It fires up the moment an individual tries to download a particular page. This thereby indicates that website owners have a very limited time to persuade online visitors that they are on the right websites.
Speed is not only important in the perceived ease of usability of a particular website, but it also correlate in obtaining high visibility level in various search engines. The association lies in how web developers make use of Search Engine Optimization (SEO).
SEO is simply the process of improving a website’s visibility level by getting listed in the search engine’s topmost results. However, ranking on top of search engine’s results is not an easy job. Majority of online businesses prefer organic search engines instead of paid ones. Hence, penetrating the niche market is one tough job.
But of course every challenge has a corresponding solution, right? Indeed, IT experts have developed several ways that business organizations can choose from to meet their different marketing needs. In general, businesses have to seek help from SEO companies to do the following ways that have been proven effective in improving a webpage ranking:
1. Create unique, compelling and relevant keyword-rich content
2. Post the content on a well-designed webpage
3. Place multiple backlinks from credible and authoritative sites
4. Regularly update the content
Organic search engines use special software called spider to easily determine the words or phrases that are relevant to a particular website. These key words and phrases will then be compiled for indexing.
Spiders do pay attention to HTML tags of every web page on the Internet. These tags are called meta tags, which define the overall concept of a particular website. Businesses thus have to use tags in the form of HTML title, description and keyword that meet the purpose of their website.
Of course, it does make sense to include keywords in the content of the web page. Search engine spiders distinguish keywords not just on the basis of the frequency of their appearance but also on how they are used in a meaningful context.
If you are looking for the best SEO Singapore company, Magic Webs can provide the amazing SEO Services you deserve.. Unique version for reprint here: Ranking Benefits Of Understanding The Standards Of SEO.
First impressions last, as they think. This is true for nearly everything, including internet promotion for the venture. Website design is without doubt one of the first factors which help businessmen be a magnet for their target audience. In creating your internet existence, it truly is crucial that you have a very satisfactory presentation of your services and products to create an impression to your leads.
On the whole, the significance of a website design won’t be shaped merely through the look of the website page of the business. Color mixtures, visual creations and added stuff featured to make the website seem fascinating are only a part of the necessities to generate beneficial business page for the company. Search engine optimization or SEO also plays a significant function in the whole triumph of online marketing and advertising.
SEO is complex topic to get the picture for most individuals who find themselves not actually aware of various strategies in internet business marketing. In truth, a good number of businessmen are pleased if they are given eye-catching and user-friendly website which they can make use of for their venture. This can be one of the most frequent faults made by business owners. They simply shell out a large amount of money in using the services of a website artist.
What’s the use of constructing eye-catching website without the assurance that it will be noticed by visitors who will be able to benefit out of your services? This is now where the benefits of SEO systems come into the picture. SEO handles the methods on how your website will be able to rank agreeably in famous search engines like Yahoo, Bing and Google. Not all website designers are well-versed on that area.
Seeking advice of an SEO company can provide better opportunity in achieving your website marketing goals. It will be beneficial if you could seek several useful pieces of advice to improve your web-based reliability.
Website design is a crucial portion of website advertising, however it’s not just the single thing that must be taken into consideration. SEO can help you in reaching your company endeavors more successfully.
If you are looking for the best SEO Singapore company, Magic Webs can provide the amazing SEO Services you deserve.. This article, Why Website Design And SEO Are Important is released under a creative commons attribution license.