Posts Tagged ‘Profit’
There are few people around who benefit more from a website then charity organizations. However, it’s important to realize the rules are different for non profit web design then they are for regular design. Certain elements need a more prominent position, and this can often cause some confusion for people running a charity that try to apply standard web design techniques to their website.
If you find yourself in this position, then use the following rules to help guide your design on a path to success.
1) Make Your Cause Visible
When a person is visiting your website, there should be no doubt in their mind what you stand for and who you’re trying to help. One of the biggest failures a lot of charity websites make is allowing their message to become ambiguous, and open to interpretation.
If a visitor is unable to determine what they are supporting, then it’s simply easier to find someplace else to go. A good way to test just how visible your cause is on your website is to have a random person visit it without telling them what you stand for. Doing this will help you address any potential issues you might have missed, and a person not affiliated with your charity didn’t.
2) Make Social Media Integration A Top Priority
The rise of social media has been a great gift for charities, and the potential power it can unleash for your cause is amazing. This is why social media integration is such a big priority in non profit web design, and something that should be added in the initial design stage.
Social media provides non-profits with free communication to all their supporters, and can be used to help inform them about important issues.
So be sure to include direct links to your social media pages, as well as integrate social media commenting on your blog and forum.
3) Have Videos And Pictures Of Those Helped
A lot of the time a non-profits cause might sound good in the abstract, but building a solid emotional connection with your site visitor is the key to turning them into an active supporter. With this in mind you should always have videos, and pictures of the ways your non-profit has helped others.
Giving money to a charity is nice, but a key competent of non profit web design is showing just how much good their money is doing. Providing people with proof their contributions mean something is a great way to reach them on an emotional level.
4) Provide Links about Your Cause to Educate
No matter how noble your cause is it’s important not to assume that everyone has heard about or even know it exists. A website designed using good non profit web design principles should be able to educate a random person what an issue is, and how it affects them. So when designing your website consider including an entire section designed to answer all the questions a random person might have about your cause.
A good way to do this better is to set up an e-mail account where people can ask their questions directly, and then you provide the answers. You can then use those questions, and answers to set up a FAQ section.
5) Donate and Volunteer Links Should Be Prominently Displayed
The true lifeblood of any non-profit is the dedication of its members, and this means making supporting your non-profit as hassle free as possible. You can do this by designing an easy system for them to donate their time and money.
A PayPal account is a great way to receive online donations, and setting up a community forum to help coordinate scheduling for events are two things you can do to encourage donations. The truth is that a website crafted with specific principles in mind can become the heart of a charity, and now you know why.
For more information visit Non Profit Web Design.
Today, there are a lot of non profit websites you can find online. Each one of them has its own unique design, color, and specific mission. However, there are important factors to consider when creating or choosing non profit web templates in order to encourage potential donors and attract more visitors. Read on and find out more:
Tell Everyone about Your Mission Statement
A non profit website must have a clear mission statement so that people will know why the organization exists. You can place the mission statement in the header or in a particular place where visitors will notice it easily. Make sure the logo will embody the organization’s name and mission.
Create a Logo
A logo is as important as the organization’s mission statement. With this, the site must have a logo so that the site will be easily recognized by the people.
The Color Matters
In choosing colors for your non profit website, you don’t have to pick loud colors to attract donors and volunteers. You must choose non profit web templates that are easy on the eyes.
A non profit website must have a section for blogs and other articles about the organization. The blogging section must be updated regularly to keep everyone informed about the organization. In addition, you may also include photos for each blog post.
A Donor-friendly Site
Donations are very crucial in every non profit website. These can be in a form of cash or in-kind. Regardless of what type of donation donors would like to give, it is very important to create a site that is donor-friendly. Nobody will be encouraged to donate if they find it hard to do so. So make sure the site allows donors to give their donations hassle-free. In addition, you must also keep transparency in terms of where their donations were used by having a report section on the site.
A certain photo can tell a story. Photos can play a vital role in all non profit websites. They can attract potential donors and visitors. With this, make sure you include still photos about the organization’s programs or mission.
The Media Is Your Friend
The media can play an important role in spreading the word. Reporters and bloggers can help so that the site can reach a wider audience. With this, you must include a downloadable media press kit on your non profit website. Non profit websites are in need of publicity, which is why the media or press can help in creating a good name for the organization.
Security Is What Everyone Wants
Donors always want to have a secured way of giving their donations. So make sure that your site can ensure them that personal information will be kept private to avoid problems.
Indeed, there are important things to consider in creating templates for non profit websites. Creating a non profit website doesn’t need to be expensive. In fact, you can find a reliable company online that can answer your needs of professionally built non profit web templates that are pretty affordable.
For more information visit Non Profit Web Templates.