Posts Tagged ‘important’

Why Giving Your Visitors Different Ways to Make an Action Is Important

Written by Ival on June 12th, 2012. Posted in SEO

Having your contact phone number, address and a contact us page (usually with a contact form) is great and very much important. Just using these features should get you some sales enquiries but there are other features you can include in your website to increase the chance someone will contact you.

The Basic Idea

The way to think of it is most people are different in some way shape or form. So this means each person may like to do a certain thing in a different way. For example, some people are more than happy to pick up the phone and call you and some other people like to use a contact us form on your contact page. But there will probably be other people that do not like these methods of contact. So the idea is to give these other people more avenues which work best for them to get in touch with you or do whatever the thing the website is trying to do.

Here are some examples.

Call Me Back Box

This is a simple feature which you should be able to implement if you’ve managed to get a contact us form working. You place a box, usually on the side of the website page other than your contact us page, or within the content. It’s usually placed on the page containing information about your product or service. All they do is type in their name and phone, with an optional email address. You receive an email with their details then call them back. It may not seem like much of a difference between that and a contact us page but it just makes things a little easier for your users. And the easier you make things for your visitors the higher chance they’ll become a sales lead. You can even take things a step further and get the form to text you which can allow you to respond more quickly than via an email.

Arrange a Demo Video

If you have a product or service that you want to sell then you can make a video of the product being used or a video showing the service in action then end the video with a clear call to action asking the viewer to fill in their details below to arrange a demonstration. Then below the video you will have a simple form where like the ‘call me back’ box, they enter their name, phone and possibly their email. This just gives them another way to contact with you or more correctly, a way for you to contact them.

Subscribe to RSS Feed

If you run a blog with your website (which is a good idea) then make sure your blog has a valid RSS feed. Assuming it does then make sure you display the option for the visitor to sign up to your RSS feed so they can receive updates when you post new blogs.

Summary

None of these techniques are groundbreaking but they do indeed help. If you implement let’s say five new features to make things easier for your users and each new feature adds a 2% increase to your sales leads then that is a quite healthy 10% increase. And once these features are setup and working, it’s mostly on autopilot where you end up with a super user friendly website that acts as a charming sales person on the Internet.

Important Tips For Finding A Suitable SEO Company

Written by Ival on June 7th, 2012. Posted in SEO

Nowadays, it is extremely important for business owners to pay attention to their website. Not only do they need to come up with a visually stunning website, they also need to have a good rank on a search page. This is where the help of a company is needed. With the help of a good SEO, businesses will be able to rank a good spot whenever people search for products and services that they offer.

Without a doubt, the process of Search Engine Optimization has slowly revolutionized the way people do things online. In fact, it is now referred to as a powerful online marketing strategy that any business needs to make. Once you have decided to create a website for your business, the next thing you need to do is to ensure that it reaches the top spot on a search. This will ensure that people get to find your business once they use the right terms to look for it. To make this happen, you will need to hire a SEO company that knows what they are doing.

Unfortunately, there are now so many SEO companies that you can choose from. Because of this, you need to know how to look for a good company to work with for your SEO needs. Here are some tips to help you identify which is the best SEO to work with:

1. Get to know the service plans they are offering. While there are a number of companies to choose from, they don’t have the same service plans to offer you. You should look for a Bradford SEO company armed with adequate knowledge about the features that attract individuals to a site. At the same time, they need to launch an SEO campaign that’s fitting to your website’s needs.

2. Examine the SEO company’s own website. You will know that you have found a good if they are able to constantly stay on the top spot of a search page. If this is something they are able to maintain, they are certainly doing something right. As such, you will need to be sure that you also achieve the same results as they do.

3. Check their fees. Although you may have found a good SEO company to work with, there is still the obvious question of cost. Always keep in mind that excellent SEO services do not necessarily have to cost a fortune. Look for a company that does not have any hidden costs.

Investigate the company. You need to know who you are working with. By conducting a thorough investigation on the company you are thinking of hiring, you should know who their previous clients were.

By following the above mentioned tips, you’ll be sure to find a suitable SEO company who will work with you in reaching a good spot on a search.

Web Design Is Important for Online Marketers

Written by Ival on May 23rd, 2012. Posted in Website Design

Website design can be quite vital that you learn if you’re planning on conducting business online. Among the best methods to earn money on the internet is by setting up a website that either promotes your personal products, or promotes these products of others who pay out a commission whenever you refer customers. However, the main one issue that stops lots of people from moving forward may be the demand for designing a stylish site.

One solution, obviously, would be to simply employ a good,Website Design firm and allow them to perform the work of establishing your website. If you are selling lots of products and need a complex design and shopping cart software, then it’s probably smart to let a specialist perform the initial meet your needs. However, even if you’re likely to hire the job, it’s still essential that you discover the basics. Knowing nothing about HTML, you’ll have to pay anyone to make the tiniest changes for your site later on. So whether or not you will bring in help or get the job done yourself, it’s still extremely important to know basic website design.

To start with, you will require a lot of education and experience coping with computers and customary software. If you don’t know the right path round the basics of utilizing a pc, then designing, developing and looking after a web-based marketing presence is going to be from your reach. Most community colleges have accredited courses in computer science and basic computer courses. There’s a vast supply of knowledge about this subject online. Therefore, the first thing for you to get an internet site on the internet is to be really acquainted with your computer or laptop and become comfortable utilizing it.

Knowing the right path around computers, you are prepared to begin learning. The next thing is to obtain on the internet and start researching HTML, CSS and JavaScript. Fundamental essentials three languages of basic website design. A fundamental degree of knowledge of these three languages and also the file structure of a simple website may have you ready to go very quickly. Additionally a little bit of time researching image editing and just how images can boost the website and you’ll be prepared to try to go to designing a website.

You’ll have advanced significantly once you know Website Design languages, image editing, website layout, navigation, and CSS styles. Came from here, you will find the foundation for any basic website. You could also be thinking about one of the numerous web site design programs that are offered. They’ll actually permit you to develop a site without needing to come with an advanced understanding of HTML. Actually, many of these programs include web templates which you can use and modify for your own personal site.

As the language of Website Design might appear to be Greek for you when you initially start, after some little bit of effort and time you can produce a basic site with no problem. For additional complex sites, you will likely still would rather make use of a professional. However your education in website design pays off when you really need to change your website afterwards.

The Important Role of Graphics in Website Design

Written by Ival on May 22nd, 2012. Posted in Website Design

Graphics have very important role to play in website design. However, they should be used carefully and only when they are necessary. As long as graphics are carefully used, they can impart visual attraction and can also facilitate the usability of your website. When strategically placed, a good graphic design can help emphasize the product feature in your site and the information about your offerings. This will then lure customers to stay on your site and buy what you offer.

Usually, graphic designers are criticized as they get too involved in the artistic aspect of website design and not being able to understand the subtle difference between those that work and those that don’t. However, this does not mean that the graphic design is the least important thing in the overall appearance of your site. There are some cases wherein the use of graphic design becomes extremely important such as those websites that are for children. It is important for the website catering to this age group to have attractive colors, fantastic images and other graphical features that will lure children.

How website design is done and what features it should have will depend on the kind of business you have. Therefore if you are confused on the right graphics and elements to use on your website for your specific niche, it is best to look for companies that offer web design services related to your niche. They have the right tools and strategies to place when designing your website and in incorporating graphical elements.

In some cases, people would hire a graphic designer for this purpose. But this may only cause your website to look more complicated. Hence it is advised to look for a website designer who knows how to place the right images, colors, themes and backgrounds on your site. The web designer knows that consistency of text, graphics and colors is very important throughout the entire pages as it can make the website professional looking. The designer will also take care of relevant aspects such as contrast, balance, repetition, pattern and rhythm.

Although most experts would say that to drive traffic into your site, simple images and graphical features should be incorporated in your website design, it does not mean that there should be little or no graphics at all. This is because it will only make the website tasteless and bland. A hint of color will somehow attract visitors so make sure you incorporate graphical elements, though in a minimal way.

An Important Tip on Finding a SEO Company

Written by Ival on May 9th, 2012. Posted in SEO

Nowadays, there are a number of companies and individuals who offer SEO services. If ever you are in need of such a service, you can be confident there are several people who you can choose from for this type of work. However, you have to be sure that the SEO company you hire is capable of doing the necessary work.

Instead of hiring someone who is just starting in the SEO field, you need to be sure that the person you hire has the background to complete the work required from him. Even if he is a self-starter in this field, you can still hire him as long as he can deliver the work that he has promised.

It is very important that you work with an experienced SEO company because they have the needed knowledge to pull of things. Since SEO companies will be representing your business, you have to be sure that they possess the right marketing skills that will put your business on top. This is why you need to look for someone who knows what he’s doing.

One way you can find the right SEO company or individual you will be hiring is to interview him. When you ask questions, you will be given an answer on how they will be functioning in order to provide you the work you need. Based on their answers, you can already start evaluating who the right SEO company is.

Among the things that you can ask your potential SEO provider is what his strategy will be. It is important that your SEO provider gives you a clear and detailed strategy so that you have a timeline to look at. Since he knows what he is capable of, you can be sure that the strategy he presents you is up to par with the quality of work he can deliver. As such, you can use the strategy as basis on whether or not he is doing a good job. If he is unable to follow the strategy, he is not a suitable SEO provider because he is not as efficient as he says he is.

Judging from this, you can already start looking for a suitable SEO company that will provide you the help you need. Since this is something you need for the success of the online marketing of your business, you will need to pay extra attention to the quality of work provided to you. This is the best way you can be sure that you are not wasting your time and money from hiring someone who is not capable of delivering the work you need. Look for a well-experienced SEO company so you can be sure he can be trusted.