Posts Tagged ‘graphic’
When a client approaches you for graphic design work, often the first thing you will do is ask for details about what the project will entail and what they hope to achieve at its completion. On the odd occasion, however, the project may come along so fast that you don’t think to ask for a detailed brief. Whilst it is possible to work without one, it can prove to be a big mistake.
One reason that not having a brief could prove to be a mistake is that it can make the project drag out much longer than it needs to. With a brief, you have a reference point that you can come back to should you ever become stuck. When working blind, you have to rely on your past conversations with the client, as well as your own gut instincts, to know where to go next.
Another reason that suggests not having a brief is a big mistake is that it blurs the lines of the client-designer relationship. The client may have a vision of what they think the graphic design project will look like at its completion. Without a brief, it’s likely that the designer will also have some sort of idea about how they want the project to look. These views can be completely different, leading the client to be unhappy.
Whilst you may have worked without a brief in the past, it is important to understand that doing so is basically a recipe for disaster. The next time you are approached for graphic design work, even if it only seems like a small project, make sure that the client writes a brief. This will ensure that you know what you’re doing and that the client is happy at the end.
In part one of this article, we looked at the first three graphic design approaches that one can take in terms of putting their business cards together – the ‘professional’, the ‘playful’ and the ‘reliable’. In part two, we look at the final two approaches and the elements that every business card needs to include.
By showing clients and customers that you are wise and know exactly what you’re talking about, you will instill in them a sense of trust. Use graphic design to convey this sense of wisdom and you are likely to have a much more rewarding relationship.
What to include?
The elements that you can use to convey a sense of wisdom include a muted, minimalist approach. Use abstract imagery or images that you have surrounded with white space, letter pressing and embossing, and sans-serif fonts.
Colours to use:
Purple and gold are considered the classic symbols of wisdom. You could also use black, which is seen as authoritative or grey which is seen as being timeless. Orange, which stands for endurance, could also work.
The “Jack of All Trades”
This sort of image is one that many freelancers would like to present. Did you know that you can use graphic design to show clients that you can do a bit of everything without including a full list of credentials? Your business card needs to display your passion for expanding your knowledge.
What to include?
The elements that you need to include for this approach include a much busier design than the others. Use a variety of fonts (or a variety of font styles), combine styles and elements, but don’t go too far.
Colours to use:
Purple and gold can be used to weave the theme of wisdom throughout the business card. Yellow and blue, which represent idealism, could also be used to convey your ‘jack of all trades’ approach.
Business Card Elements
To ensure that the graphic design for your business cards is 110% successful, you need to include some basic information. This includes your name and your title within the company (such as John Doe, CEO or Jane Doe, Marketing Manager). You also need to include current contact information, including your company’s contact number (and perhaps your direct line), your address, your mobile number, your fax number and your email address.
At the end of the day, it is important to keep in mind that it is the quality of your business cards that is more relevant than the quantity. Remember that contact details change, so ordering 100 business cards and then having to change your phone number when you’ve only given away half is going to be a complete waste of money. By following a graphic design approach that is relevant to your brand, you can ensure that your business cards are top notch.
Communication is the key to developing good business relationships, regardless of whether this is with your boss, your colleagues or your clients. Working in the graphic design industry means that you are one of the lucky few who has a wealth of communication tools at their fingertips. Whilst a number of communication avenues is one thing, however, the way that you communicate is also important – make sure that you are friendly, courteous and attentive. So, how else can you make the most of your communication?
Recommendations – It is important for everyone working in the graphic design industry to network with other creatives. This way, when projects requiring that little something extra come along, you will be able to recommend people who can work with you to bring the project to life or instead of you if you are unable to complete the desired work. If you pass on clients to your networks, you can hope that they will do the same for you.
Emails – Poor email handling can really make or break a relationship within the graphic design industry, especially as this is often the primary form of communication. If you are going to be on hiatus for an extended amount of time, consider setting up an automated reply that lets clients know you will attend to their email upon your return. And, when you have access to your emails, make sure that you respond to them in a timely fashion.
Live Communication – Above all, don’t forget about live communication. Working in graphic design often submerges you into an online world, allowing you to forget how to deal with clients and colleagues in a face-to-face scenario. Make sure that you conduct yourself in a professional manner in the workplace (especially in meetings) and that you practice a friendly and clear phone manner.
The key to the success of any business is effective communication, and this is no different for someone working in the graphic design industry. By following the above tips, you will be set to make the most of the communication avenues that are open to you, allowing you to develop deeper relationships with your boss, your colleagues, your peers and your clients. You may even get some ideas of methods that you can add to your repertoire, allowing you to help out in even better ways.
If you have ever been in the market for a graphic design professional, you probably know how difficult it can be to sift through the hundreds, if not thousands, of potential hires. Turning to methods like Craigstlist.org, Odesk, or other online sources of graphic design professionals often yields an overwhelming number of responses. The result of this kind of hiring process is akin to searching for a needle in a haystack. True, you might get lucky and find the right fit quickly and efficiently. However, there are better strategies available to business owners in the market for a graphic design pro.
Starting with the basics, go to your friends, colleagues, and fellow business owners. If they are in fields related to yours, they may have used a design professional for their own website. If you like what you see, it immediately narrows down your list of available candidates. You may also want to put the word out on your social network sites, such as Facebook, Twitter, and LinkedIn. If your circle of acquaintances on these sites is fairly close, you may receive a number of qualified recommendations without being overwhelmed.
If, on the other hand, you do find someone outside your immediate circle, make sure to ask for references. You may also want to do a web search to determine if the design professional has received negative reviews in the past. You may even want to contact people who have commented on their work for their opinions. In the end, though, listen carefully not only to what the references say but also to how they say it. A lot of subtle messages, both positive and negative, can be communicated in a tone of voice.
It is almost always better to a hire someone nearby, whom you can meet in person. Yes, work is turning into a remote, collaborative affair that stretches across continents. However, when it comes to something like graphic design for a website, face-to-face feedback generally works better.
A word of caution regarding hiring a local graphic designer. While it is tempting to hire a friend, most business owners would do better not to do so for this kind of work. Graphic design work involves a person’s artistic expression. In a client relationship, criticism and do-overs are part of the deal. When it comes to friends, however, it almost always brings stress and tension. In addition, hiring a friend to do graphic design work leaves the door open to sloppy contracts, payment agreements and time-frames. If you want to do your friend a favor in the professional world, recommend him to someone else.
With regard to portfolios, different experts will give different advice. On the one hand, portfolios do give you a sense of the graphic design professional’s abilities and style. However, they do not always tell the whole story. Don’t hire based on a portfolio and don’t avoid hiring based on a portfolio they may lack exactly what you are looking for.
When speaking with prospective hires, make sure you know what you want beforehand. Though artistic and skilled, graphic design professionals still lack the ability to read minds. Try to bring samples or at least rough sketches of what you have in mind.
Make sure to settle on price before the work begins. Get an estimate of how much the job will cost, either by project or by hour. Remember, in many ways, you get what you pay for when it comes to hiring freelancers. Even in a tight economy, good graphic design professionals will charge respectable rates. Looking for discounts that are too deep may prove more expensive in the long run if you don’t hire a competent professional.
Do not expect to “order and forget.” When it comes to graphic design, especially with regard to websites, business owners must stay in the loop throughout. Ultimately, creating a website is a joint project. Your feedback early and often in the process saves both sides many hours of frustration. It is a good idea to have a list of benchmarks that you agree to sign off on as the project moves forward. If your graphic design professional does not offer this, make the suggestion yourself.
Today’s competitive market requires interesting, unique and creative designs so as to allure the attention of the target group. This is one of the most important reasons to have attractive graphic designs that can put a good impression on the online visitors. When the first time visitor is impressed with the design, they will pay more attention to the detail and start looking for more vital information available on the site. Hence, it is important to pay attention to the graphic design while designing a corporate website.
The designs represent the business ideas in the most holistic manner. The color scheme, selection of images, logos, banners etc is all a part of design that makes the website attractive and unique.
Many businesses understand the importance of using graphic design services from expert design companies. While you are planning to develop a website, you must hire a design studio that employs professional graphic designers. Let’s know the advantages of hiring a good graphic designer for your website:
* Experience To Develop Unique Designs For Different Business Domains
* Examine Your Business Requirements In Detail Before Suggesting Any Solution
* Analyze The Market Trends Thoroughly To Offer Only Unique Ideas
* Incorporate Your Ideas Into The Design To Represent Your Business Image
* Use The Same Color Combination In Different Design Options
* Exclusive Portfolio to Represent Their Successful Stories
* Have Good Communication Skill
* Round the Clock Availability As Per Your Convenience
* Takes Less Time to Deliver Results
Once you are successful in developing curiosity in the eyes of a visitor, you will be able to keep the visitor longer on your website. You must give attention to the fact that an attractive design plays a major role in turning the first-time visitor into a regular visitor. Moreover, this will help your website to improve its visibility and rankings to grab more business opportunities.
However, you need to ensure that a professional designer has skills and talent to develop unique, interesting and attractive solutions. There are graphic design companies that employ a team of excellent graphic designers who can turn your vision into attractive solutions. You can also talk to such companies to identify how they can help you to become successful online.
If you are convinced with their capabilities, you can sign a non-disclosure agreement (NDA) with the design company. A good company will keep in mind to offer the best design and animation services at an attractive price.