Posts Tagged ‘engine’

Starter’s Guide On Web Design and Search Engine Optimisation

Written by Ival on November 18th, 2012. Posted in Website Design

If you are looking for a comprehensive guide on the best form of online marketing, SEO, this set of information would be helpful to you in more than just a way.

If you want to polish up your knowledge about search engine optimization (SEO) or new to this form of marketing, accessing the right set of knowledge is all you need to see the visibility of your website get a lift.

This is highly important as assuming the wrong things or formulating wrong policies may do more damage than good. Moreover, a professionally-designed and optimized website can easily reduce the efforts and resources employed by you to promote the visibility and acceptability of the website without incurring additional expenses. Moreover, the provider of search engine optimisation should have the relevant experience and success behind it before it can be behind the success of the online presence of your business.

For this, it is highly recommended that you do a comprehensive search about some of the best web promotion companies and the packages offered by them. While doing this, you should make it a point to find out the reasons behind the performance and the success of the marketing company. Doing a negative search for the company like “ABC fraud” on Google will help you find out the authenticity behind claims made by it. There is no company that will have no negative reviews, but if there is a consistency in such reviews and the same are backed by facts and proofs, it is best to avoid such a company. Similarly, a marketing firm that makes automatic submissions and getting its links from link farms or similar sites can get your website in trouble, sooner or later. Furthermore, someone offering you marketing results instantly is best avoided as there is nothing like overnight results, with or without search engine optimisation.

It will actually be a better for you to trust word-of-mouth feedback than web marketing forums and trust a company that follows ethical procedures. Moreover, you should always ask for references and have a close look at the portfolio of the marketing company before assigning it the creation and/or maintenance of your business’ online presence.

In addition to that, it is very important for you to identify and specify your requirements in advance to the marketing firm and ensure that the website design of your website is enriched with SEO features and strategies as that will make it easy for the site to show up a strong face in search engine result pages and gain traffic, leads, and sales. In short, there is nothing that beats the right set of knowledge and insights about the marketing world and to help you and your website experience success in the right ways and marketing strategies are no exceptions.

A Simple Guide To Search Engine Indexing Issues

Written by Ival on July 23rd, 2012. Posted in Website Design

Search engines work by crawling web pages through billions of different links. By following these links and crawling each and every accessible web page the search engine will then index these pages, also known as caching, so that users can then be ready to recall these pages when specific queries are entered into the search engine. This includes images, videos, news and many other different kinds of files. By using it’s own cached versions allows for a faster searching experience.

When a person conducts a search the search engines will look for results that will be most relevant and important to the searchers query. Also, ranking the results in order of importance. Let’s now look at the challenges that webmasters face in their goals of having their website and web pages indexed within the search engines. So that these can not only appear within the search engine results pages but also rank.

How To Detect Pages Indexed Pages

For webmasters or those working in the search engine optimisation field, indexing within the search engines is vital.

By simply entering the ‘cache:’ search operator along with your domain or web page. This will return Google’s own snapshot of the page as it was last crawled and cached. By viewing the time this was conducted can help display if there are any problems. If pages have not been cached for quite a while then it would be worth exploring the potential barriers to the search engine crawlers.

Another effective and simple method of viewing the web pages indexed by Google is to type ‘site:website’ in to the search bar. This will show each and every page listed. It also has the added benefit of showing the pages that are considered duplicate and therefore within their supplemental index, not necessarily related to indexation issue but definitely something that may be related to duplication and should be looked at in detail.

Lastly, another simple and easy way to discover possible indexing problems is to view your Google Webmaster Tools. This can clearly display crawl errors issued by Google during the last time the website was crawled. Whether the problem lies with 404 errors or something else these can then be resolved. By checking this section of Webmaster Tools on a regular basis is vital, especially when changes are made to a website.

Possible Problems That Can Be Encountered

Let’s begin looking at the problems that will in effect stop your website or individual pages from being indexed, the robots.txt file sites on the root of every domain, and clearly sets out a range of guidelines for the crawlers to follow. By inserting specific user agents into the text file can ask for specific folder level from being indexed. Therefore this is the first place to check to ensure no changes have been made to the text file, or many user agents have not been updated. In any instance where there is duplication by utilising the robots.txt it is simple to tell the search engine crawlers which pages to read and which pages to ignore, especial when dynamic URLs are being used.

The next step can be to ensure the latest and most up-to-date sitemap has been submitted to Google’s Webmaster Tools.

Non-index able content is another issue that many webmasters later come to realise is the problem for pages not being indexed. Let’s look at the navigation this is key for search engines to access the website and is vital. When navigational elements are built in flash or a language the crawlers do not understand then these pages will become index able, unless there are on-page contextual links. To improve indexing within the search engines it’s vital that all navigational elements can be crawled and link to mid-level to deeper level pages.

Finally another common problem lies within the Meta tags. The robots meta tag can allow content to “INDEX”, “NOINDEX” or “NOFOLLOW”. This can tell search engine crawlers to index or not to index each page, giving much more flexibility over the robots.txt file. “NOFOLLOW” means that no links on this web page are to be followed, breaking the link path. These can be used in many different combinations where applicable, but must be used with care.

Whenever an indexing issue is discovered or if it becomes part of being pro-active in order to source problems before they occur and your end goal is to improve rankings within the search engine results pages, then it is highly recommended to seek an SEO company. Who can help assist and make many improvements both on-page and off-page. By using SEO, conversion optimisation and PPC there are many possibilities that exist to help improve rankings and to improve your online return-on-investment.

How To Get Better Indexing For Your Blog Using Search Engine Optimisation

Written by Ival on July 16th, 2012. Posted in SEO

If you have basic knowledge in search engine optimisation, you know that it is not enough to have good and quality content in your blog. Your blog should never be overlooked, most especially if you want to have large number of visits in your blog.

The more you should give attention to your blog if this is one avenue for you to promote your products and services online. Of course, when it comes to search optimization, you should create content that targets related keywords or key phrases so people can find you easily when they search online.

Aside from this, you may very well do a few more important tweaks to help get your blog indexed better by SEs. Always remember that when it comes to search engine optimisation and content, keep your blog content targeted on its keywords as much as possible.

Targeted traffic would mean more chance of getting lots of visitors and possible internet lead and opportunities to generate sales. Below are additional search optimization tips to help your blog get indexed fast:

Build links and get your website linked

Popularity in search directories would not be possible without link building. This, perhaps, is one of the most popular ways to do search engine optimisation.

In your blog, you may keep on writing quality posts like how-tos, tips, opinionated articles, and so on. Aside from having several links within your content, you should do some linking to other blogs that are related to your post.

Use of long tail keywords

If you are not familiar with long tail keywords, these are phrases composed of two to four words designed to specify or narrow the search topic or specific information is targeted. Long tail keywords are generated using Google Keyword Tool and other keyword research tools.

Always include targeted keywords in your titles and URLs

This is always the golden rule when it comes to search engine optimisation – The more you include targeted keywords in your titles and contents, the better your blog will be placed in search engines. Again, it is best that you carefully choose your target keywords and key phrases.

Doing the above search optimization techniques will help guarantee your blog’s placement in the first pages SEs. Search engine optimisation is not that hard if you know how to produce quality content, keeping in mind strategic link building tactics like better keyword research and on-page search optimization.

The Importance Of Search Engine Optimization Training

Written by Ival on July 13th, 2012. Posted in SEO

More and more people are trying their hands in internet marketing. With the economy being as difficult as it has been in recent years, many are looking for alternative ways to generate an income. One of the most important things you need to know, if you are getting into any type of internet marketing, is the importance of search engine optimization (SEO) training. Below are some of the things that you will learn in training that could essentially be the difference between you being successful in your internet marketing endeavor or completely tanking.

The first thing that you will learn from SEO training is how to get your website quickly indexed with the major search engines: Google, Yahoo, and Bing. SEO focuses extensively on how to have the optimum or best exposure in the search engines. This is directly correlated with the amount of targeted traffic that reaches your site. With targeted traffic, you will see your sells increase tremendously. The training will teach you how to write content on your pages that is keyword rich and further helps with optimization, pushing your website up into the top pages of the search engines where they have the most exposure.

Another great thing that SEO training teaches you is how to look at your recent traffic statistics critically in such a way that they can help you get even more traffic. There is a special way to dissect different types of traffic and pull in more quality traffic from specific places. The best part of this type of traffic is that it’s basically free. You don’t pay per click, per view or per impression. Once you learn the ends and outs of SEO and how to achieve certain results properly you will be able to take that knowledge and not only apply it to your main website but you may even have ideas for other sites that you can help grow organically. There is an unbelievable amount of success and profit to be made from properly knowing how to implement SEO.

Lastly one of the best aspects of SEO training is that because search engines are constantly changing, updating and shifting the requirements to stay relevant and in the top pages, professional and proven SEO training companies work hard to learn all the newest tips and tricks to keep your site optimized in just the right way so that the traffic just keeps coming in. Like most things, there is always a better and more effective way of doing something, staying at the top of the game and realizing when things start to change and shift is important. Only the best SEO training companies have proven longevity in this respect.

So if you are interested in learning the ins and outs of search SEO and how it will help your websites traffic, then you should definitely look into getting some training on the right way to set up and run your website. The internet has become a vast marketplace, but if your website can’t be seen, you won’t make sells and you won’t be successful. Look into SEO training today.

Is It Time to Create a Search Engine Optimization (SEO) Plan?

Written by Ival on July 9th, 2012. Posted in SEO

I’m one of those organized people you meet every now and then, someone who makes lists and outlines. After I participated in a Search Engine Optimization (SEO) webinar, the next logical step, at least in my mind, was to create a plan. And I did.

My plan is written from the standpoint of someone who doesn’t know much about computers. I can write thousands of words in record time, but since I was never trained in computers, my knowledge is limited to on the job training. Still, I thought I could benefit from a plan and here are its basics.

Know how SEO works. Chris Templeton, of Internet Influence, started the webinar by defining SEO as a program designed to improve search results and readership. In short, this approach makes it easier for people to find me — and you — on the Internet.

Apply the basics. I decided to start simply, and increased the number of key words and phrases in my articles. Adding links and “freebies” are other steps I’ve taken and I hope they get results.

Upgrade key words. An article on the wefconf.com website, “List of Best and Worst Practices for Designing a HighTrafficWebsite,” ranks key words according to their effectiveness. Key website words receives a high rating, and so does inserting key words in headings. Adding links from similar websites also ranks highly and is something I’m just starting to do.

Learn the jargon. Since I’m not a “techie,” I have a limited computer vocabulary. But I’m working on this and try to learn new words each week. This takes effort but, in the long run, I think the effort will be worth it.

Blog more often. Though I have a blog, I don’t post on it regularly. That has changed. Today I posted two short articles and I hope to post every other day. According to the “Google Search Engine Optimization Starter Guide,” blog posts on personal websites lets visitors know you’ve added something new and gets the word out about content and/or services.

Offer free stuff. Everyone likes to receive free items, even me. With this thought in mind, I contacted my computer technician and asked him to post some free resources on my website. They will be drop-downs on the New Resources tab. I hope to add more free resources in the future.

Use social media. Because of my age, I didn’t understand the power of social media right away. But I do now. Several times a week, I post on Facebook and LinkedIn. I’m also posting more on Twitter.

Participate in related sites. The Internet has hundreds, if not thousands, of similar sites. Use them. As the “Google Search Engine Optimization Starter Guide” explains, “Hot topics in your niche or community could spark additional ideas for content or building a good community resource. Recently I posted on Author’s Den, for example.

Tap every possible network. Networking may be an old idea, but it is still a good one, and I am using it big time. I am tapping grief support networks, elder care networks, and other networks that may benefit from my books and articles. For me, tapping networks is a gradual process that began with volunteering.

Making an SEO plan helped me and it may help you. Give it a try.