Posts Tagged ‘business’
The internet has so many businesses and companies on it. Many people started these businesses and companies with an aim of making a profit. However, they haven’t been able to market themselves well and some are even regretting why they even started. There are some who started and gave up along the way. The reason behind this is the lack of knowledge on SEO services. It would be good if we first knew what SEO is.
SEO is the acronym for the phrase Search Engine Optimization. This means optimizing your website for search engines. A search engine is a tool that you use to help you get information. An example that you may know is Google. Optimization deals with carrying out certain activities and changes to make something suitable. So, in essence, search engine optimization means carrying out certain changes and activities to your online website so that it can be suitable for search engines.
There are some people who have actually implemented some of the SEO services but haven’t been able to reap the benefits. Here are probable reasons why your implementation of SEO services failed:
Overuse of keywords – This is a major problem with many websites. You will find that people use a certain keyword too many times in their websites. For example, if your website is about African dishes, you will find this phrase repeated quite a number of times in the information provided in the website. Search engines usually flag these websites and penalize them. It is like their trying to cheat the search engines by providing it with this keyword many times. So if your website isn’t doing well, check on the number of times you have used the keyword.
Inadequate and irrelevant information – This could be another reason why SEO services haven’t worked for you. It is possible that your website only has one or two paragraphs about what you are offering. When search engines are looking to prioritize sites, they look for sites that provide the users with adequate and relevant information. Using the earlier example, if your website is about African dishes but information on your website is about African jewelry, it makes your website irrelevant.
Unspecific Niche – Another reason why SEO services could have failed for you is because you want your website to be a ‘jack of all trades.’ For example, you may get that your website is talking about African dishes, on another page is talks about African jewelry or and yet on another page it talks about African flights. Although the underlying theme is ‘African’ those are 3 different niches. It would be best to have each niche on its own website. Let your website be specific to one activity.
Using the right SEO Services will get directed traffic to your website. You can always get a good SEO Service Company to work on your website so that it can do well on the internet.
We’ve heard it over and over again, that anyone who is in business today and who doesn’t have a website is losing out on customers and clients. So now those same people that told us we absolutely must have a website are now out telling us that we all now need to have to have an active SEO policy, that the website on its own just isn’t enough. So then just what is SEO anyway and why is it so important?
In plain language SEO stands for (search engine optimization). It’s the means how you attract people to your site and with so many sites out there now, knowing about SEO is more crucial than it ever was.
Sure 10 years ago you could get by without it if you were in a fairly exclusive market niche. Today however, you just don’t have that luxury anymore because there’s tough competition everywhere you go now on the Internet.
Picturing in your mind how SEO works is easy. All you have to do is imagine the Internet as a giant shopping centre, which in a sense it is. Now of course the best place for your stall or kiosk in that shopping centre would be right up by the front entrance where everybody has to walk by. Beyond that any place that puts you in the way of a good flow of traffic is your next best choice, but what you don’t want is a place in the back.
Right now there are a series of keywords that relate to your business. For instance if you were selling restaurant equipment online one of your prime, if not best keywords, would be restaurant equipment. Then after that you’ll have a whole series of other related keywords like food slicers, refrigerators, commercial fryers, and the list just goes on and on.
So the name of the game in SEO is to make it so when the keywords that relate to your business are typed into the search engine of a person’s computer your site will be as close as possible to the first page of all the pages that come up. Page one is optimal.
Now here’s the catch, competition for the main keyword (restaurant equipment) for the person who has a restaurant equipment site is going to be fierce. Just as it will be for the main keyword or keywords in whatever business you’re in. So in many cases SEO efforts may be better focused on secondary keywords where the competition is low
So now you’re probably wondering how you compete. All this SEO stuff is good and fine and you get it but what you need to know now is how to throw some good punches once you enter the competition.
The answer is it turns out that SEO is a little bit of art, a little bit of science, a little bit of psychology and the little bit of online business entrepreneurialism all mixed up together.
Who needs brick-and-mortar stores when e-commerce websites allow you to reach millions of consumers by paying a small amount of money? The UK e-commerce industry has a revenue total of 408 billion GBP and grows at a rate of nearly 25 percent per annum. You will certainly find a spot under the sun and start making profit, provided that you have the ideal venue for selling your products and the right online marketing strategy.
All businesses that want to sell products and services on the web require e-commerce websites. There are two ways in which you can set up such a site for your business. You can use a readymade template and do all the work by yourself or the other option is to use professional website design services.
It is true that a template will usually cost you as little as a couple of hundred pounds and that you can even find one for free while a professionally developed site will usually cost in excess of 2,000 GBP. However, the end result will be attractive pages of content, products that are easy to view and evaluate and will have a flawlessly working payment and shipment system.
E-commerce websites have to have a number of components. You must have a home page. Usually, it displays the most popular products and any special deals that the online store currently offers. It should be easy for the visitor to get to the full range of products using the menu bar. In general, it is crucial for an online store to be well organised, categorising products especially if there are a lot of goods on offer.
The shopping cart is the most important component of every e-commerce website. This is the tool that allows the visitor to pick a product and make a purchase so it is essential for it to be easy to use and to work flawlessly. You have to have an integrated payment system that is safe and reliable and your clients should be able to use a variety of credit and debit cards as well as various systems for online payments, the more payment options you offer the better.
Shipping needs to be well organised. This is the part of an e-commerce website, that visitors do not see, but is crucial for the customer service and reputation of the online stores. The shipping system must work adequately. Best practice is for it to be directly integrated with your inventory software.
Each e-commerce website has to provide excellent customer support. If you are using professional services, you will be able to provide not only email and telephone support, but also live online chat support. This will not cost you much in terms of investment, but will improve the quality of your services.
Once configured, e-commerce websites require extensive online marketing for attracting visitors and customers. Again, it is advisable to use professional services at least in the beginning. That way, you can have your online store search engine optimised for the products that you offer. You will be able to use email marketing and social media marketing for promoting your business
Although a relatively new marketing tool, search engine optimization or, SEO, has quickly and firmly established itself as an uber-effective promotional resource. Regardless of business industry, companies of any size and scope and in any region throughout the globe have learned to tap into the formidable advertorial force that search engine optimization delivers to help their organizations stand out in the online crowd. In a short period of time, SEO has proven that not only is it here to stay, but businesses that want to remain relevant should utilize SEO in some capacity to dominate browser searches and steal market share from the competing masses.
Using Online Promotion As Part Of Your Embroidery Business’ Comprehensive Marketing Campaign
If you’re reevaluating your embroidery business’ advertorial initiatives, consider adding search engine optimization tactics to the mix. Not only will SEO tactics help your machine embroidery business rise in keyword searches, but, when used properly, they can also connect you to your targeted consumer pool like never before. Not exactly sure which SEO approach will deliver maximum impact as you begin your foray into online advertising? No problem – maintaining a steady concentration on some of the most proven methods can help ensure your company hits the ground running. When beginning your campaign, be sure to include:
• Original Articles For Distribution: Generating quality copy for submission to online article distribution sites frequently helps build a steady rise in browser rankings.
• Online Press Releases: Internet PR’s are one of the most powerful online marketing weapons there are. Not only do the browsers crawl their content, but they also help your embroidery business blast important news updates to consumers. From new hires to partnerships with wholesale caps distributors and more, press releases can help you get the word out quickly on your team’s latest and greatest.
• Optimized Website: The entire purpose of SEO techniques is to drive traffic to your embroidery business website. Having the pages optimized ensures you are leveraging every online advertorial opportunity possible.
• Backlinks: Creating backlinks with affiliated partners is an excellent way to up the SEO ante for your embroidery business. Teaming up with a wholesale caps vendor to manage overflow projects? Have backlinks on both sites for maximum results.
• Blogs: Blogs are an excellent way to continuously post fresh content that will help your website receive top honors in a search engine return. Plus, these online journals are an outstanding way to establish your company as an online industry expert!
Ready To Begin SEO For Your Embroidery Business? Don’t Go It Alone
Once you’re ready to move forward with an SEO plan for your embroidery company, it’s important to team with a professional online marketing firm to ensure maximum results. While you may feel initially tempted to utilize internal resources to manage your new promotional campaign, you may quickly find yourself struggling to gain traction with your efforts. Always source a reputable provider that not only offers an extensive portfolio of tools and options, but also works closely with you throughout the process to deliver a diverse campaign uniquely customized for your embroidery business’ specific needs and requirements.
Every business owner or manager at some point in their career has been confronted with the challenge of getting more traffic to their company website. Inevitably when budgets are tight and advertising dollars are scarce, they often look to SEO as a solution.
SEO is an acronym for Search Engine Optimization. It is the is the practice of increasing the visibility of website in the organic or non paid search results that appear in search engines. This is a daunting task no doubt. Even for seasoned professionals as myself, everyday the rules seem to change. How well your site is structured is often referred to as on site or one page SEO. The onsite SEO of your website plays an important role in how much you’ll pay for PPC advertising as well.
Over the years I have not come across many Business Owners who have been successful with their DIY approach to SEO. More often than not, they end up making things worse by not understanding the difference between reciprocal and organic backlinks, or duplicate site content etc. A website with solid SEO will actually start earning SEO value as well. Ever wonder why some domain names only cost a few bucks while others command thousands? The answer my friend is SEO value!
Let’s assume you’ve already realized that you need to hire a professional to handle your website SEO. Let’s review a couple tips for choosing someone to manage your Small Business Marketing and SEO.
1. Trust your instincts! If the offer seems too good to be true, it probably is. If the SEO company is pressuring you to close the deal, or seem flippant explaining basic strategies to you, chances are they’re more interested in getting your money than producing results.
2. You get what you pay for! SEO services and pricing vary greatly as does the level of service you’ll receive. Your site will actually be “docked” ranking by the Search Engines of black hat or improper SEO strategies are employed. You’ll often find these practices done mostly by offshore companies that offer basement discount pricing. You’re looking for legitimate SEO strategies… there are no shortcuts!
3. Set a budget and stick to it… for the long haul. SEO doesn’t happen overnight. It takes months for website to climb up the search engine rankings. Especially if you’re a new website or domain name, there are millions of websites similar to yours that have history on their side. Pick a budget you feel comfortable committing to for six to nine months minimum.
4. Communicate! Choose a SEO company that has experience with Small Business Marketing in your industry. They will be more understanding and be more helpful when communicating their strategies to you or explaining challenges. As your SEO improves, you should always be communicating new goals for keyword rankings
5. Get off your butt and help! I saw this tongue and cheek but I would rather work with a Business Owner who is involved in the process vs. one who just hands it off to me. The business owner is the expert in their field, and they likely have access to valuable resources that the SEO company does not. A perfect example is trade publication websites or association websites. Reputable websites within the same industry provide a strong endorsement of your website if they list or link to it.
Do your research and talk to other business owners or even ask for recommendations from the SEO companies you do consider. With a little due diligence on your part, and a willingness to commit the time and budget necessary, before you know it you’ll be climbing the ranks!