After all, how long will a Spanish national stay on a website where he cannot understand the expressions or buying format? This has made Language Translator a highly significant tool for websites with presence in more than one county or products which targets International customers.
Though the basic formatting remains the same from the backend, some intricacies need to be taken care of. As a first, it is important to use Language Translator option in its most generic form. To elaborate, a language may have many provincial dialects but website designers must choose the most internationally accepted form. This way, there are no variations and nobody finds difficulty in searching through the website. Now, if the website is created on a bespoke scale and looks to cater to a pan-global audience, it needs to keep two things in mind. One of the most popular translator available on the web these days is the Google Translator. It is easy to install on your website and within minutes you can have a website which is multilingual. At the time of its launch it was totally free but now there is a nominal charge to use it on commercial websites. However Microsoft has also introduced a Translation service which is free to use and is very effective to run on small websites. However for larger websites Microsoft also requires you to have a paid version.
Multiple currency converters
It must have a multiple currency converter. Someone making purchase from the Euro Zone must have the facility to pay through Euro and similarly one looking to purchase through Japan must have Yen on his table. Apart from transactional advantages, this also has psychological benefits. People buying virtually may become skeptic once they get to know that their currency would first be exchanged into Dollar or Pound and then be made eligible for transactions.
Native speakers for live chat operations
Another thing to keep in mind is to have a set of gifted representatives on the Live Chat module. Actually, this is one place where any company can come on top of its rivals. Some of the speakers need a great command over the native dialects and provincial colloquies. Imagine talking to a Sudanese national or a person from Bangkok. Would it not do a world of good for your business if you can satisfy them overcoming transnational language barriers just by choosing some deft support staff? It is needless to say that the entire customer support team must be on its toes at any given time.
If you are an electrician, plumber, or some other type of tradesman, you operate your business a little differently than a standard store that sells a variety of products. Although you sell products too, your main value is in your ability to provide a much-needed service. The average person certainly can’t wire a new outlet or fix broken water pipes. While your services may be vital to homeowners in your community, you have to find a way to let people know you exist and are ready to help.
You may not even have an official business site. Maybe you work from a home office and operate from your mobile van or truck. No matter how your business is set up, it can benefit from having an online presence. A website will act as a source of information for your customers and a source of new business for you.
To be effective, your site must look professionally done and it must rank well in the search engine results. While your site doesn’t have to include a lot of pages, it does need a few essentials, and it must be designed in an appealing way. A web design company can handle all of those details for you. You don’t want a goofy looking site that casts your services in a bad light. Consumers today expect every business to have a website and expect a certain level of professionalism in the design.
A well made site will make you look like a true professional tradesman. Tradesmen websites need to offer pertinent details such as contact information, services provided, areas serviced, prices or a form for price quotes, contact form, hours of operation, and testimonials from previous clients. Although it isn’t necessary, your customers may also appreciate articles that help them with simple problems such as how to unclog drains or how to maintain a septic tank.
You can put the URL of your website on your business cards, the side of your van, and in your TV or radio commercials. If your website name is something catchy and memorable, your customers may think to call you the next time they need your services. The best way to advertise your website is to get it ranked well in the major search engines.
A customer who needs work done around their home will probably go to Google and search for a local service provider. You want your company to be at the top of the listings returned in the search engine results.
Consumers usually select among the few top listings, so if your site shows up on page 2 in Google, it won’t draw in much business.
The problem is your competitors want high listings too, so you need a professional web designer who can properly optimize your site to beat your competitors. It may sound complicated, and it would be if you did it yourself. If you choose the right web design company, all you have to do is supply them with the details of your business. They will handle creating your site and getting it ranked well so you can draw in new customers and increase your profits.
Internet is the most influential media today and if as a small business you want to make your mark then having the right website design really matters. With the right type of web site design for small business you can leave a long lasting impression on your clients & prospects. A carefully planned and designed web site can make a difference for a small business. Based on how well you have designed your web site customers may choose to stay and buy rather than moving on to some other website. Here are a few tips on web site design for small business that will help you get favorable customer response:
Branding: Internet gives small businesses the ability to look much bigger than they actually are, take advantage of it. Develop a strong brand identity online so that you look professional. A strong branding instills faith and confidence in prospects and existing customers. Get a professionally designed logo and use it everywhere be it online or offline. The logo should become synonymous with the brand.
Focus: You are not building the website for you, but for your customer so make sure that your website focuses on what the customers need. Every visitor is an opportunity and to utilize it you have to understand what the customer wants. Do some research and find out about it and utilize them in your site.
Navigation: Poor navigation is one of the many reasons that customers move on. Navigation structure should be easy so that visitors get what they want with minimum clicks. Pages like “Products and Services”, “Portfolio”, “Clients”, “Locations” should be given importance. Make sure that whatever products or services you are offering is properly categorized and displayed.
Colors and Images: The proverbial “Don’t judge a book by its cover” doesn’t work for websites, on the internet people do judge a book by its cover, especially in case of web site design for small business. The right blend of colors and compelling images can work wonders and keep visitors glued to your site.
Content: It is one of the most important things in any web site design for small business. Make sure that you write compelling content using the right density of keywords. Don’t write unnecessarily, people scan web pages so make sure that a visual content hierarchy is maintained. A proper content hierarchy ensures better user experience and helps in easy navigation between the different pages of the website.
Page Load Time: Generally people tend to overlook it but loading time plays a crucial factor in web development. Developers add too many scripts and effects making web pages heavy but the truth is that no one likes to wait.
Call to Action: One of the fundamental errors that small business websites make is the absence of any clear call to action. Customers are always interested in offers, discounts, special promos, free home delivery, festival offers, free subscriptions etc; make sure such offers are highlighted. Use banners and colorful boxes to highlight offers.
This article will help you to figure out whether that web designer you are thinking of using for your website is the one to go with and how to make sure you do not handover all the money without viewing work.
Most of us are all to aware of rogue companies or individuals out there offering services and not living up to expectations. One main industry that springs to mind could be builders, but another potential cowboy area is Website designers. With so many of us not having a clue how a website is made or run how can you tell whether the potential designer you are talking to is legitimate.
Firstly, you may want to look at a portfolio of sites, which is a good idea. Do not use the portfolio as gospel because anyone can claim to have created a site so you must contact the website owner to clarify that the individual or company you are considering did make the website and if they were good to work with.
Secondly, you should do all you can to meet up with your web designer. This is not always possible but at the very least you should talk to them via the telephone or Skype so you can get to know them and find out a real address for them.
Thirdly, make sure you get a contract for the work written up so that you have some evidence of the job at hand. Most web designers will want the same thing so this should not be a tender subject as it protects both of you.
Pay in instalments
Luckily unlike builders, web designers do not have to purchase materials so demanding a lot of money up front is unlikely to happen. A lot of designers make ask for a reasonable deposit, which can be mutually agreed and again helps to protect them but the rest of the money should ideally be agreed to be paid in stages. The stages and amount of payment at each stage need to be agreed upon by both parties to ensure mutual protection.
Double confirm all work to be carried out.
A huge reason for any tradespeople not completing the jobs is because they have underestimated the work involved so if someone seems far cheaper than anyone else it is important to check that you confirm everything that needs to be done so that you both are clear on the job that has been agreed.
By using the points above, you should be able to make sure you have chosen the right person for the job and make sure your money is safe. Unfortunately there will always be people out there who carry out poor work or no work at all but by following these steps you may scare them off before anything is agreed.
Experienced website designers are well aware of the important aspects that ensure successful website design. But, at times even the most astute designers forget certain critical aspects, which go a long way in taking the quality of design way down.
Let’s take a look at some of these aspects of successful web design solutions that shouldn’t be ignored by website designers for any reason.
It’s the website visitors that are going to determine the success or failure of the website. So, designers need to put themselves in the shoes of their target audience. They need to find out about their likes and dislikes pertinent to the design of a website, the kind of expectations they usually have from the design of a website and any and every other factor that will help designers create a website that is completely in line with user expectations.
There are many ways, through which designers can find out about the taste of their users. For instance, they can carry out a survey to determine who their target audience are, what kind of websites have they used in the past or are most likely to use in the future, the features they expect from a website among others. This will guarantee the success of any website.
Clutter Free Design
The design of a website must be able to exude visual appeal, but this is not the end of it. It should also be able to exude clarity, which in turn projects the credibility of a website. A person visiting a website, should be able to understand whatever the website is trying to say (the purpose of every website is to deliver a message). He must also be able to make sense of all the features and functionalities of the site and be able to optimize his use of the website. This is only possible if a designer focusses on making sure that the irrelevant and unnecessary design elements are done away with. This will ensure that the design of the website is clean, clear, and confusion free. On the other hand, if this aspect is ignored, website visitors will lose themselves in all the clutter they come across on a particular website. This doesn’t make for a successful website.
Creativity doesn’t mean Complexity
Sometimes, designers tend to go overboard with the design of their website, in order to showcase their creative side. But, in doing so, they ignore one crucial aspect that ensures website designing success. By overdoing the creative aspect they, at times, make the website more complex and as a consequence makes it difficult to understand. This is again something that shouldn’t be ignored. Website designers must not sacrifice easy understandability for creativity. It is websites that are very easy to understand that are successful and not those that are very complex.
Calling it a day
So, here they are. Three crucial aspects of web design solutions that shouldn’t be ignored at any cost by designers, because if they take the risk of ignoring them, they will have to say goodbye to any chance of website success.