What better way to share today’s post than an acrostic on how to LEVERAGE social media?
Listen – It’s no coincidence that listen appears first in our little acrostic. Your clients, target audience and ideal customer have a voice. While your brand needs to have a unique voice of its own, your ideal customer should play a role in how you communicate. Be sure you’re speaking their language.
Educate – Seems obvious enough, right? Well, educating your audience is imperative. And, while the information you cycle through your social media channels may seem redundant to you, remember that it’s most likely new information (or a great refresher) for those that don’t live and breathe in your industry. 85% of consumers research online before making a purchase decision. If you’re not giving them data, you’re competitor will.
Video-ify – Capture multiple social channels at once by posting video content. Whether educational, testimonial or just for fun, video content will account for 90% of search this year, so don’t miss out.
Entertain – Who has time for that? It may not be in your job description to put on a jester’s hat and juggle for the crowd, but one way to generate an engaged following is to have fun. Post funny pictures from an office party; share an office joke. Portray your product/service being used in an off-beat way. With Americans encountering 5000 marketing messages daily, we have to find some way to make ours stand out. Don’t be afraid to be yourself.
Rally – Not every post you advocate on your online media should be about you. Find a nonprofit, fundraiser, charity, community event or special cause to rally your followers behind. Remind them that you are a group of people with passion and a desire for good. The best PR is word-of-mouth that your brand ambassadors excitedly shared with their friends and followers.
Amplify – Anytime you get kudos, whether on the phone, via email or on social media, share the love with your followers. Not only will you remind your current clients why they chose you, your prospects can better understand why they should work with you. Seven out of 10 consumers
said they trust online reviews as much as personal recommendations. Don’t be shy!
Get Real – No one is perfect. So, don’t pretend to be. People mess up, services drop and products break. It’s how you handle issues that will keep your clients from jumping ship. So take ownership with grace and transparency right there on your social media feed. I’m not saying to go vent each time human err arises; but address large issues to get the word out fast to your clients and prospects that you resolve problems with haste and honesty. Be a brand worth supporting.
Exacerbate – Just when you feel like you’ve written 100 more posts than you ever imagined possible, push the envelope. Social media is not going anywhere. There are 155 million Facebook users, 35% of which post at least once a week. Just dig deeper, broadening your knowledge base, telling more stories, sharing more stats.
Join forces with other members of your team to help drum up new energy. Have a contest. Do more research. Whatever it takes, don’t lose interest and risk the opportunity in front of you.
To really succeed in business, you have to devote some of your resources to social media. This relatively new approach to marketing provides unique challenges. If you want to take your business to the next level, you need to learn how to market through social media effectively.
When it comes to improving on your web design skills, one of the best things you can do is ask for tips and suggestions wherever possible. Whilst there are plenty of avenues that you can take for inspiration today, such as animals and even sports, have you ever wondered how literature can teach you new and better ways of undertaking design projects? Use the following tips garnered from literary critics and geniuses to ensure that your clients are as happy as ever:
Metaphor: For those of you who have blocked out your year 12 English days, a metaphor is a comparison using two items that don’t seem to have any relation to each other. In many respects, the internet revolves around metaphor – a link, for example, can be described as being a metaphor. But what does this have to do with improving web design? Well, in order to be successful, you must be aware of the metaphors that you are using on a daily basis.
Signature: This tip does not refer to simply signing your name at the bottom of some document; it actually refers to the unique trace of ‘you’ that is left throughout the words and ideas that you have woven together in a design. Even though you are working to meet a client brief, elements of your personality and what makes you ‘you’ will still shine through in the websites that you create, whether it be in colour palette and font or even in layout.
Cycle: The idea of ‘busting the cycle’ is not really one that originated in literature, but is certainly a tip that many critics and theorists have made good use of. It involves identifying the current ways of thinking (or, in this case, designing) and then taking it a step further. This sort of web design involves pushing the boundaries a little; you follow ‘the norm’ right up until the end where you suddenly twist away and do something a little different or unexpected.
Taxonomy: If you have never heard of the term ‘nonce taxonomy’ before, it can be defined in the following way – nonce means ‘for the once’ and a taxonomy is system of naming, which makes a ‘nonce taxonomy’ a system of concepts that is tailored for the current situation. In terms of web design, this tip will ensure that you are never at a shortage for fresh new ideas and that you are able to meet the particular demands of each client that you work for.
By employing each of the above literary tips into your web design process, you can ensure that your skills continue to expand and improve, resulting in websites that are far advanced. You will also be able to meet your client brief perfectly without being left with a design that leaves you gagging.
A good and impressive website contains all the essential factors regarding graphics, designing and marketing. Appealing websites are created by using skills and tactics which make their outlook unique and impressive. An exceptional website must contain all the components which are found in the best websites among all.
There are many website development companies which provide their services with great efficiency and develop brilliant websites for their clients. The clients can also check whether the companies are able to provide the right kind of work as required by them.
Services Provided By Website Design Companies
They provide excellent suggestions by researching the most important content for the website owners. They also help in finding the work of the competitors to create a top ranking of your website.They use appropriate colours and designs to create the required website pages for the organization’s brand.They maintain such a content system which helps the website owner to update their current news and latest launches.They maintain the blogs of your websites.They post photos and videos of your work, products and working organizations to provide awareness to the people.They use SEO techniques to give a higher rank to the websites on the search engines.They incorporate flash, Java and HTML5 animations in the websites.Many other plug-in, videos, galleries, photos, templates and other applications are incorporated by the website design companies.
How Can You Extend Your Brand?
Moreover, additional services are also provided by the website design companies to the respective clients. They make every possible effort to advertise the product’s brand and to market its existence. Following are some services which are included in brand marketing:
They print catalogues, business cards, stationery and invoices to advertise the product brand.They use social media and other blogging services in order to market the product.They also provide good ranking for your website in the search engines using SEO services.They can use animated logos to advertise the products.
You can use the websites like WordPress.com, GoDaddy.com, Vimeo.com, Zazzle.com, iContact.com and many others to attain the web design services.
All the above explained services are provided by a web design companies. Availing their services may provide you with an excellent website which can attract the attention of as many visitors as you want. This will improve the ranking of your websites on the search engines as well, and thus help you in your business.
Mobile application development is the process of software development of mini and portable devices like the smart phones, tablet computers, personal digital assistants and digital enterprise manager. These applications are either installed in the device while it was being manufactured or it can be downloaded later by the user from the various software development firms or by downloading web applications through the internet. Because of the rapid adaptation of smart-phones and mobile devices, more of the people are browsing the internet through their mobile devices. The typical websites are not worthy to be viewed on a mobile device as they are developed mostly to be viewed on personal computers. For this reason the mobile website development provides the platform to customize the existing website to be viewed easily on mobile devices. These days there are various web designing companies available which offers the services of mobile app development along with other services to meet the demands of the clients. Since there are various such service providers available nowadays, it will be better if you take some things into the consideration before selecting a mobile application development company for yourself.
The first thing which you can do is that you can make a list of such service providers which have created a name for themselves in this particular field. After making the list, you shall visit their official websites and gather all the important informations which are useful to you. Word of the mouth is also quite useful to get information about them. You can meet previous and existing clients and ask them the quality of services which they received. Reading client reviews and testimonials will also give you a fair idea about the quality of such service providers. Go through all these procedures and you will be able to find a mobile application development company which suits your needs, preferences and budget aptly.
Because of the growing demand for improved facilities on the mobile devices have given rise to the advanced technologies for custom mobile application and the swiftly increasing the category of smart phones. The customized mobile application development for mobile phones is the perfect solution for all user demands for raise the performance level of the devices. In the instance you have just begun a new business venture and want mobile application services for your business firm, then you shall hire hire the services of a trustworthy, expert and experienced web designing company which not only design and develop websites and web applications for you but also have highly skilled, professional and able mobile application developers who have a good amount of experience in this field and makes use of latest technology for both Android apps development and iPhone Application development. By hiring their services you will not get a website that goes hand in hand with the mobile application, which will help you a lot in the growth of your organization.
The world wide web has developed into a real jungle and finding new cool websites has become increasingly harder. If you own a website yourself, you’ll know that getting noticed is also getting harder and at some point you may scratch your head and wonder if there is anything you can do to become more popular.
The good news is that there most certainly is! Below I have listed 5 points that you can use to build up your websites popularity and increase your online visibility.
The first point is aimed mainly at those of you who don’t yet have their own website but are very keen to build one. After you have selected your websites URL you will need to choose a web hosting package. There are many different packages to choose from and they will cover a wide range of specifications. Outline exactly what it is that you will require from your website. Choose a host that will enable you to have a professional looking website up and running in minimal time. A reliable and well-maintained hosting service is imperative if you want to grow your presence on the web and become popular amongst website users.
Finding a compatible host though is often easier said than done. The website hosting industry has grown and grown over the years and the different hosting packages on offer can have you scratching your head. Seek out a hosting company that has a good reputation and a long history in the business. Visit their website and read references and appraisals. If the site doesn’t have any, I suggest you look elsewhere.
Does the hosting company offer 24/7 support? Have they got a support ticket system that is free to use? Make sure they don’t have an expensive premium-rate telephone number for service calls, this could prove very costly over the length of time that you use them. Choose a hosting company that has an easy to understand series of plans that makes sense, even to a novice.
Having a cool website is all very well and good, but if you do not rank highly in search engines results pages (SERPs) then no one will know you are there and your plans of a successful website will quickly evaporate. To make sure you get noticed in all the major search engines, you will have to carry out some search engine optimisation (SEO) on your website. SEO covers a vast number of elements and someone new to the subject can be easily intimidated, but with a little time and effort you’ll soon start to see the benefits as your website becomes more prominent in SERPs.
When beginning with SEO for your website it is important to identify relevant keywords and always bear your visitors in mind when you are writing the content for it. Keyword density is an important element in SEO and when done correctly can reap huge rewards.
Another important consideration with search engine optimisation is back links, these are links from other peoples websites pointing to yours. Search engines consider these links as votes and the more votes you have the more popular your site is deemed to be. Back linking must be seen as being natural so spend a little time engaging with websites that are relevant to yours and guest blog or comment. If you have something worthwhile and interesting to say, you will soon build up a nice portfolio of incoming links from like-minded users who want to share what you have to say.
Social Networking is Here to Stay
Despite search engine optimisation being a major factor with your site’s optimisation, you shouldn’t stop there. Social media is fast becoming just as important and has developed into a very powerful online marketing medium. A social media strategy should include the following; make sure the content on your website or blog is relevant to your core subject and up to date. Visit websites that share a common interest and join in the conversation by leaving forum and blog comments; don’t be afraid to share your knowledge and opinions. Make full use of Facebook and Twitter and provoke debate; give users a reason to re-visit your website.
Get Involved – It’s good to talk
Making visitors to your website feel involved is a sure-fire way to ensure repeated visits, write your content from a personal point of view and pose questions that users will want to answer. Holding competitions is an effective way to get people talking about your site; the prize doesn’t have to be spectacular as most people like to compete regardless of the award.
Everyone likes to air their views, so give visitors the opportunity to do so. Your online conversations could go viral and be picked up by local media or even better.
Usability is Key
Spending a little time to think out your websites design will reap huge benefits and should not be underestimated. A well designed website that is easy to navigate will instil trust from your users and encourage re-visits. Before you put the site live invite friends and family to test it and take note of their views. Do some research by visiting other websites and compile a list of good and bad points regarding aesthetics and usability. A badly performing website will deter re-visits and leave you out in the cold.