We all know that Twitter and Facebook can help make a piece of content go viral within minutes. But do we all know how to harness this same power to benefit our businesses? And how do we make sure our social media content is having the desired effect on SEO?
We’ve already learned that unless your tweets are ‘real’, e.g. legitimate tweets from real, interested people, the benefit from interaction on Twitter is likely to be small.
Twitter is brilliant as a means for directing traffic to your site via the use of interesting tiny URLs, and if you’re lucky, your content could be re-tweeted encouraging a wider circle to click on the link. The benefits here are in the metrics though. And while this will have an influence on rankings, it takes more than visits to a site to generate the real interaction that the search bots love.
Yes, we’re talking about content again! And we make no apology for doing so. Creating the best, fit for purpose content is the most powerful thing you can do to influence your SEO and drive it in an upward direction. So, here are some top tips on the best ways to approach content on Twitter, Facebook, Pinterest, Tumblr and the rest.
According to Weintraub and Litwinka, social media marketing gurus, creating social content should be done using the 50/30/20 content rule.
50% should be news; this should be a carefully chosen mix of news from your own company and from important, relevant and trustworthy sites related to your business, for example, for us it could be the latest article from searchengineland.com.
30% of your content should be all about the personality you project. While your social media may be run by an SEO professional, freelance writer or one of your staff, it is extremely important that your persona on any social media platform has a clear and distinct voice. This makes you more approachable and allows you to genuinely engage with followers in a human way.
20% of your content can be focussed upon business. No more than that or your followers will run for the hills! Think about some of the businesses and organisations that appear regularly on your own Facebook or Twitter news feed. How often are you irritated by the same old posts about their new product, special offer or sale? Now consider how many times you ever interact with these posts. We’ll wager the answer is never. Now consider what happens when a clever company posts a cool new advert that makes you hoot with laughter, or when they post a funny meme; you want to share it. We’ll also wager that on many occasions you’ve done just that.Think about how you first got to see the famous T-mobileflash mob adverts, or the Volkswagen StarWars ad.
There is a very definite art and science to creating social media content. Following this ratio is a good way to create the right balance, one that attracts and maintains followers and interactions.
We have found that if your content projects positivity and you are approachable, you will achieve far more. No-one wants to see content which is negative or derogatory; it’s a known fact that social media is primarily used as a fun pass time, and is regarded by people as a non-commercial activity. That’s why there was such a fuss when Facebook ramped up the advertising. So, by all means sell yourself, but do it carefully and in a friendly manner. No hard sell and no negativity.
Now we’re going to cover a sticky subject when it comes to content creation; grammar, punctuation and spelling.
If you want to have a debate about internet speak, then we can do that, but not right now. Hear us out on this. Always try to create content which talks to the ‘middle of the road’. In other words, you’re not trying to impress Stephen Hawking with your vast knowledge of particle physics, but neither are you talking to a class of pre-schoolers. The language you use should be clear and correctly structured and spelt. Don’t presume everyone knows what ROFL means, or that they will appreciate seeing it. For your business, for SEO and for the image you want to project, take the higher ground, be strict with yourself and talk to people – properly!
OK language lecture over. Next piece of advice…
Relax! Don’t get tunnel vision about the content of your content! Your followers want to know more than what’s going on in your office. Keep an eye on the world news, current affairs, trending topics, new films, music, and new products. This list is literally endless and it’s a sea of interesting stuff your followers will want to read about. Think outside of the box with some interesting posts by being a leader not a blatant, blind follower.
Now it’s time to consider your posting frequency. Post often enough to remain a subtle focus of their attention without harassing them off your page all together. It’s not an easy balance to achieve and there is no perfect formula. The key here is to start slowly and experiment gradually, until you reach your own optimum level in terms of number of posts, and times in the day to post.
Finally – if you do nothing else – please, please, share it! We’ve seen so many debates on blogs and forums about whether social media managers should like and share content from other sites rather than creating their own business specific. No! They are so missing the point.
Liking and sharing is the means by which you build your own reputation, your personality and how you gain the trust and interest of your followers. It is the essence of word of mouth and without it your SEO content strategy just will not be as effective.
What better way to share today’s post than an acrostic on how to LEVERAGE social media?
Listen – It’s no coincidence that listen appears first in our little acrostic. Your clients, target audience and ideal customer have a voice. While your brand needs to have a unique voice of its own, your ideal customer should play a role in how you communicate. Be sure you’re speaking their language.
Educate – Seems obvious enough, right? Well, educating your audience is imperative. And, while the information you cycle through your social media channels may seem redundant to you, remember that it’s most likely new information (or a great refresher) for those that don’t live and breathe in your industry. 85% of consumers research online before making a purchase decision. If you’re not giving them data, you’re competitor will.
Video-ify – Capture multiple social channels at once by posting video content. Whether educational, testimonial or just for fun, video content will account for 90% of search this year, so don’t miss out.
Entertain – Who has time for that? It may not be in your job description to put on a jester’s hat and juggle for the crowd, but one way to generate an engaged following is to have fun. Post funny pictures from an office party; share an office joke. Portray your product/service being used in an off-beat way. With Americans encountering 5000 marketing messages daily, we have to find some way to make ours stand out. Don’t be afraid to be yourself.
Rally – Not every post you advocate on your online media should be about you. Find a nonprofit, fundraiser, charity, community event or special cause to rally your followers behind. Remind them that you are a group of people with passion and a desire for good. The best PR is word-of-mouth that your brand ambassadors excitedly shared with their friends and followers.
Amplify – Anytime you get kudos, whether on the phone, via email or on social media, share the love with your followers. Not only will you remind your current clients why they chose you, your prospects can better understand why they should work with you. Seven out of 10 consumers
said they trust online reviews as much as personal recommendations. Don’t be shy!
Get Real – No one is perfect. So, don’t pretend to be. People mess up, services drop and products break. It’s how you handle issues that will keep your clients from jumping ship. So take ownership with grace and transparency right there on your social media feed. I’m not saying to go vent each time human err arises; but address large issues to get the word out fast to your clients and prospects that you resolve problems with haste and honesty. Be a brand worth supporting.
Exacerbate – Just when you feel like you’ve written 100 more posts than you ever imagined possible, push the envelope. Social media is not going anywhere. There are 155 million Facebook users, 35% of which post at least once a week. Just dig deeper, broadening your knowledge base, telling more stories, sharing more stats.
Join forces with other members of your team to help drum up new energy. Have a contest. Do more research. Whatever it takes, don’t lose interest and risk the opportunity in front of you.
To really succeed in business, you have to devote some of your resources to social media. This relatively new approach to marketing provides unique challenges. If you want to take your business to the next level, you need to learn how to market through social media effectively.
When it comes to improving on your web design skills, one of the best things you can do is ask for tips and suggestions wherever possible. Whilst there are plenty of avenues that you can take for inspiration today, such as animals and even sports, have you ever wondered how literature can teach you new and better ways of undertaking design projects? Use the following tips garnered from literary critics and geniuses to ensure that your clients are as happy as ever:
Metaphor: For those of you who have blocked out your year 12 English days, a metaphor is a comparison using two items that don’t seem to have any relation to each other. In many respects, the internet revolves around metaphor – a link, for example, can be described as being a metaphor. But what does this have to do with improving web design? Well, in order to be successful, you must be aware of the metaphors that you are using on a daily basis.
Signature: This tip does not refer to simply signing your name at the bottom of some document; it actually refers to the unique trace of ‘you’ that is left throughout the words and ideas that you have woven together in a design. Even though you are working to meet a client brief, elements of your personality and what makes you ‘you’ will still shine through in the websites that you create, whether it be in colour palette and font or even in layout.
Cycle: The idea of ‘busting the cycle’ is not really one that originated in literature, but is certainly a tip that many critics and theorists have made good use of. It involves identifying the current ways of thinking (or, in this case, designing) and then taking it a step further. This sort of web design involves pushing the boundaries a little; you follow ‘the norm’ right up until the end where you suddenly twist away and do something a little different or unexpected.
Taxonomy: If you have never heard of the term ‘nonce taxonomy’ before, it can be defined in the following way – nonce means ‘for the once’ and a taxonomy is system of naming, which makes a ‘nonce taxonomy’ a system of concepts that is tailored for the current situation. In terms of web design, this tip will ensure that you are never at a shortage for fresh new ideas and that you are able to meet the particular demands of each client that you work for.
By employing each of the above literary tips into your web design process, you can ensure that your skills continue to expand and improve, resulting in websites that are far advanced. You will also be able to meet your client brief perfectly without being left with a design that leaves you gagging.
A good and impressive website contains all the essential factors regarding graphics, designing and marketing. Appealing websites are created by using skills and tactics which make their outlook unique and impressive. An exceptional website must contain all the components which are found in the best websites among all.
There are many website development companies which provide their services with great efficiency and develop brilliant websites for their clients. The clients can also check whether the companies are able to provide the right kind of work as required by them.
Services Provided By Website Design Companies
They provide excellent suggestions by researching the most important content for the website owners. They also help in finding the work of the competitors to create a top ranking of your website.They use appropriate colours and designs to create the required website pages for the organization’s brand.They maintain such a content system which helps the website owner to update their current news and latest launches.They maintain the blogs of your websites.They post photos and videos of your work, products and working organizations to provide awareness to the people.They use SEO techniques to give a higher rank to the websites on the search engines.They incorporate flash, Java and HTML5 animations in the websites.Many other plug-in, videos, galleries, photos, templates and other applications are incorporated by the website design companies.
How Can You Extend Your Brand?
Moreover, additional services are also provided by the website design companies to the respective clients. They make every possible effort to advertise the product’s brand and to market its existence. Following are some services which are included in brand marketing:
They print catalogues, business cards, stationery and invoices to advertise the product brand.They use social media and other blogging services in order to market the product.They also provide good ranking for your website in the search engines using SEO services.They can use animated logos to advertise the products.
You can use the websites like WordPress.com, GoDaddy.com, Vimeo.com, Zazzle.com, iContact.com and many others to attain the web design services.
All the above explained services are provided by a web design companies. Availing their services may provide you with an excellent website which can attract the attention of as many visitors as you want. This will improve the ranking of your websites on the search engines as well, and thus help you in your business.
Mobile application development is the process of software development of mini and portable devices like the smart phones, tablet computers, personal digital assistants and digital enterprise manager. These applications are either installed in the device while it was being manufactured or it can be downloaded later by the user from the various software development firms or by downloading web applications through the internet. Because of the rapid adaptation of smart-phones and mobile devices, more of the people are browsing the internet through their mobile devices. The typical websites are not worthy to be viewed on a mobile device as they are developed mostly to be viewed on personal computers. For this reason the mobile website development provides the platform to customize the existing website to be viewed easily on mobile devices. These days there are various web designing companies available which offers the services of mobile app development along with other services to meet the demands of the clients. Since there are various such service providers available nowadays, it will be better if you take some things into the consideration before selecting a mobile application development company for yourself.
The first thing which you can do is that you can make a list of such service providers which have created a name for themselves in this particular field. After making the list, you shall visit their official websites and gather all the important informations which are useful to you. Word of the mouth is also quite useful to get information about them. You can meet previous and existing clients and ask them the quality of services which they received. Reading client reviews and testimonials will also give you a fair idea about the quality of such service providers. Go through all these procedures and you will be able to find a mobile application development company which suits your needs, preferences and budget aptly.
Because of the growing demand for improved facilities on the mobile devices have given rise to the advanced technologies for custom mobile application and the swiftly increasing the category of smart phones. The customized mobile application development for mobile phones is the perfect solution for all user demands for raise the performance level of the devices. In the instance you have just begun a new business venture and want mobile application services for your business firm, then you shall hire hire the services of a trustworthy, expert and experienced web designing company which not only design and develop websites and web applications for you but also have highly skilled, professional and able mobile application developers who have a good amount of experience in this field and makes use of latest technology for both Android apps development and iPhone Application development. By hiring their services you will not get a website that goes hand in hand with the mobile application, which will help you a lot in the growth of your organization.